Sponsor messages stand apart from the noisy and chaotic realm of commercial advertising. They assist American Hero sponsors by not overwhelming consumers or leading them astray. These messages avoid unsubstantiated claims and instead focus on being intelligent and engaging statements that respect and inform the audience.
While our various platforms have slightly different regulations for sponsor messages, the underlying principle remains consistent: the guidelines emphasize the best approaches for brands to create sponsor recognition messages that truly resonate with people.
The following guidelines are for sponsor messages displayed on hahusa.org’s digital platforms
Sponsor messages may include:
- Descriptive language highlighting a product or service’s quality or feature, as long as it remains truthful and not excessively promotional.
- Comparative language, provided that claims are substantiated and do not overly promote or disparage competitors.
- Pricing information for products and services, ensuring the language used is tasteful.
- Mentions of free trials or free products, along with the availability of discounts or special offers.
- Phrases encouraging users to learn more by directing them to the sponsor’s website or other sources for further information, to redeem discounts or offers, or to make purchases.
- Tracking language such as promo codes.
Sponsor messages are prohibited from including:
- Misleading language or dubious claims.
- Excessively promotional language.
- Urgent or pressure-inducing language encouraging immediate action.
- Language or design elements that resemble editorial content.
- Opinions on public issues or mentions of political candidates or elections.